Your page already has great, likable content but to make your videos, stories, and Reels pop, you should know the elements that go into formatting a video for Instagram. What to consider when making an Instagram video? Contrary to conventional belief, Thomas Edison did not invent the GIF. To upload a GIF to Instagram, you have to convert it to a video that’s at least four seconds long. They might be a scene from a movie or show or simply a cat playing the piano on a loop. GIF, which stands for graphics interchange format, is a short, repeating video without sound. mov files, which are standard for Apple’s QuickTime. This is often the default video output for smartphones. Instagram can accept uploaded video content in three formats. They allow swiping within the posts to see the next piece of content. Instagram carousel posts appear in the regular feed, but contain multiple images or videos in one entry. Reels live in a separate tab on your profile page, between the Instagram grid tab and the Instagram Video tab. They can be up to 60 seconds long and you can add music, graphics, and text to them. Reels are videos that appear in the main news feed but expand to be full screen when you tap them. Stories can only be 15 seconds long, but Instagram automatically slices longer videos into 15-second stories. They’re the most-watched content on Instagram. Stories are short videos that disappear from your public profile after 24 hours. They will remain public unless you delete them or make them private. Instagram Videos can be up to 60 seconds long unless they’re advertising-supported content, which can only be 15 seconds long. These videos appear in your personal feed alongside your other posts, but they also have their own home in the Instagram Video tab. In 2021, Instagram combined standard videos that appear in your feed with IGTV to create Instagram Video. Here’s a breakdown, with ideal technical specs and the typical purpose for each.Īspect ratio: 9:16 (16:9 in landscape mode) As you can see, templates are super customizable to fit any needs.As of 2021, Instagram offers four major categories of video posts. Working with templates is a great way to get started with After Effects. In the drop-down menu in the timeline, there’s a Scale option under the Transform menu. To do this, open up the comp for one scene at a time and locate the text element. If you’re unsure, just start with a new comp and leave everything else intact.įinally, when editing a horizontal template to fit a square format, you may need to scale down the text and other design elements. You can also take the “delete what you don’t want” approach, but because items are often linked in AE, you could end up deleting something you need. (Pro Tip: for vertical video, set a 9:16 aspect ratio.)įor these examples, we created a new comp for each project and dragged selected scenes right to the new comp. You can edit the settings for an existing comp by right-clicking on it, or by setting the width and height upon creation. To create a square video in AE, you’ll need to edit the composition settings. To create this promo for a DJ service, we used a motion background of blurry lights at a show, photos of dancing girls, and a photo of a DJ adjusting sound. It also helps to have a general understanding of how After Effects works, as different templates vary a bit in how they are set up.Ī great thing about using AE templates to create videos is that you don’t even need any footage-most templates work well with photos, videos, or a combination of both. If you’re new to After Effects, check out this full tutorial on customizing AE templates. Most phones shoot high-quality footage, and with all of the templates and tools out there, you don’t need to be an After Effects wiz to make some magic happen.įor this post, we’ll show you how to edit and size an After Effects template to create three different square-format promos for Instagram video ads-all using this summer dynamic opener template. While getting started can be overwhelming, the good news is that video marketing is more accessible than ever. The results are in: video marketing pays off big.
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